James Knight is a behaviour expert who brings years of successful selling and management experience, along with professional training to the seminar and speaking circuit. He developed the IMA Profiling System giving people a greater understanding of themselves and others and how to use this understanding to "Bring People Closer."

Over 25,000 people have participated in the IMA Profiling System and over 18,000 people worldwide have joined his Self Actualizing Colour Styles Clubs.


As a High Blue

You prefer stability at work and at home. This is important to you because you tend to avoid risks and change, or only accept change a little at a time.

You don't make spontaneous decisions. You take your time to make the "right" decisions and you often seek advice from others. You dislike pushy, aggressive behaviour.

You are a natural team player who likes to be involved in groups as opposed to independent activities.

At work, you prefer to know the step-by-step sequence of projects and tasks. This means you tend to procrastinate getting started until everything is in place. Thus, others may see you as a slow starter, but oftentimes, slow and steady wins the race.

You tend to avoid conflict. This means that you often go out of your way not to "rock the boat" or make waves.

You prefer to accommodate others. You tend to go along with others rather than say, "No." Sometimes you resent this because people tend to take advantage of you knowing that you often say "yes" even when you don't really want to do something.

You prefer calmness and peace. You do not like boisterous parties or people. You prefer one-to-one quiet get-togethers as opposed to loud, crowded parties.

You prefer cooperation to competition. You don’t like to see people lose.

You prefer sincere feedback and like being appreciated. However, you do not like to be the center of attention or feel a need to blow your own horn.

You simply expect people to notice your hard work and loyalty and give you a pat on the back for it.


Why do we do the things that we do?

Why do we not do the things that we know that we should?

Why do we do the things that we know that we should not?

Throughout history people have attempted to answer this question. The earliest recorded efforts were found in Astrology, where it was believed that the alignment of the heavens influenced the formation of behaviour, with four groupings symbolized by, Earth, Air, Fire and Water.

Next came Hippocrates, with his concept of the four temperaments - Choleric, Phlegmatic, Sanguine and Melancholy.

Then in 1923, Dr. Carl Jung wrote the book Psychological Types and described the Intuitor, Thinker, Feeler and Sensor. His was the most sophisticated scientific work done at that time.

Knowledge has advanced, and today there are dozens of varied concepts on behavioural differences. But they all have one common thread; the grouping of behaviour into four categories.

Ned Hermann, the eminent brain researcher, tells us that both the right and left sides of the human brain have a cerebral hemisphere and a limbic hemisphere, each with its own special function. He says, we tend to develop some brain parts more than we develop others, and this predisposes us toward certain predictable patterns of behaviour.

IMA Styles and Strategies is a practical way to apply all this research to day to day living. To reduce tension and increase co-operation and compatibility among people.

Through IMA Learning you will be taught a fast, simple and effective system of understanding yourself and others. Go as far as you can see and when you get there you can see farther directly applies in taking the following easy steps.

Step one.. Identify your IMA Style, by determining "What Colour Are YOU?" Click here, to answer a few simple questions

Step two.. Go to the appropriate colour Enrollment Page and join IMA Learning by making a one-time payment of $29.95 (approx. £19.95)

After logging in to IMA Learning here is a sample of what you will find.
27 page Personalised Report of your IMA Colour Style.

• Your behavioural characteristics
• Your greatest strengths
• How to maximize your potential
• How you like to give and receive information
• How you operate under stress
• How to reduce stress and tension
• What motivates you

And much, much, more including:

Observer Report.. Psychologists tell us that each of us has blind spots, making us unaware of certain behavioural traits that can sometimes work against us.

That we judge ourselves by our intentions, while others judge us by our actions. This unique tool will give you the opportunity to ask your family, friends and work associates to give you valuable insight as to how you are coming across to others.

How to Recognise the other's IMA Style. People give away visual verbal and local clues as to their behavioural style. You will learn how identify IMA Styles in others, based on how they look, what they say, how they say it, what they do and how they do it.

How to Modify and Adapt through IMA Style Flexibility leading to increased co-operation and reduce stress and tension

A Reminder Card giving you an At a Glance guide to treating people the way they want to be treated.

Step three.. Begin your journey of self-discovery, by practicing the right things, that will change your life for the better!

If you do not know your IMA Style click here.

If you already know your IMA Style and are a:
High Red Enroll here
High Yellow Enroll here
High Blue Enroll here
High Green Enroll here

If you have any specific questions or wish for further information contact james@potential-unlimited.com.

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